Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.
Social
Snapchat – Threatening Incumbent Social Media and Content Providers with Strong User Empathy
Snapchat threatens incumbent social media and content providers by listening to its young users
LinkedIn: Digital winner transforming the recruiting industry
The business Founded in the early 2000s, LinkedIn is a social network for professionals with one mission: connect the world’s professionals to make them more productive and successful. In order to accomplish this mission, LinkedIn has developed three primary product lines […]
Get a Slice of This: Domino’s Dominates Pizza through Digital
Domino’s builds customer loyalty and lowers costs with best-in-class digital tech
5 Reasons Buzzfeed is a Digital Winner. Plus, an AMAZING cat video.
From 'listicles' and cat videos, Buzzfeed is now moving into coverage of conflict, disaster and global politics. Is 'social' the future of news?
LinkedIn: Winning with Professional Data
LinkedIn has built up an invaluable user base and professional category of data that unlock a number of different and robust revenue streams.