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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Headspace: staying grounded during the Pandemic

Posted on February 11, 2021 by Tomas Bresler

The sudden outbreak of covid-19 and the subsequent lockdown resulted in the need for an ubiquitous and accessible solution for mental health. Headspace was definitely one of the big winners of the Pandemic.

Drizly: A refreshing business model in the delivery app landscape

Posted on March 14, 2020 by Megan M

With food delivery becoming a commodity business, Drizly must continue to innovate to defend its direct-to-home alcohol delivery platform model

Rethinking The Grocery Shopping Experience

Posted on March 26, 2018 by Curtis Christensen

Grocery stores haven’t changed in decades. A crowd-sourced “GPS” for the store can revitalize the experience.

Shopkick – “fun treasure hunt” creating an engaging digital overlay to the physical world of shopping

Posted on April 4, 2017 by Katarina

Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that give retailers and brands an opportunity to tailor their marketing efforts and make business decisions.

Beware of Ninja Turtles on 88th & 2nd

Posted on November 1, 2015 by John R

Allow anyone to report “sketchy” behavior? What could go wrong?

AMAZON KINDLE IS KING OF NETWORK EFFECTS

Posted on October 4, 2015 by Madrid

Amazon brings together readers, publishers, authors, and advertisers in a platform/environment that creates mutual value for all stakeholders and allows Amazon to capture value for itself.

Yoga Panda – introducing network effects to the yoga industry

Posted on October 3, 2015 by Pinky and the Brain

Yoga Panda, though a small, Seattle-based start-up, has introduced network effects into the yoga industry.

How Nike swooshed away from its competition

Posted on September 14, 2015 by HelloSof

When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]

Getting your grande latte without the grande lines

Posted on September 13, 2015 by SC

Mobile ordering and payment app brews success for Starbucks.

The Waze model – make your users do the work!

Posted on September 13, 2015 by FB

Combining a large community of users with a navigation app makes Waze well positioned for the future

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