Fitbit: Weathering the Storm?
Fitbit is the incumbent that has failed to innovate quick enough in a growing and changing market
fitbit
Health Insurance Reimagined: John Hancock’s Vitality (Using Data to Promote Health)
John Hancock introduces a program called Vitality, which rewards consumers for healthy behavior based on data collected by Fitbit.
A hard pivot: Fitbit repositioning from wearables to healthcare platform
Fitbit announced last week it is planning a transition into becoming an integrated healthcare platform. What does that mean for the wearables company and will it succeed?
Fitbit – leveraging consumers’ obsession with data
In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing data analytics: As evidenced by Fitbit, there is an increased interest among consumers in measuring, tracking and analyzing data from their own lives.
Fitbit is Peer Pressuring People into Buying Their Product and It’s Working
I’m not a huge fan of consumer wearables. In fact, I think most of them are kind of stupid, because they rarely have a unique use case and the redundancy drives me crazy. Like why do I need to wear […]
Cool to be fit? Another Hipster trend monetized.
Putting the consumers’ health and wellbeing back in control of the person through the use of Fitbit.