Caesars Palace “Winner Winner Chicken Dinner”
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.
Entertainment
“Also recommended for Sarah…” – Thanks, Netflix.
From improving subtitles to choosing which movies to license, to even creating personalized trailers for their proprietary shows, Netflix creatively uses data capture and analysis to satisfy, retain, and attract customers.
Is There a Correlation Between Data Analysis and Hubris?
The fall of Ryan Kavanaugh and Relativity Media.
Bonnaroo, iBeacons, and a better concert experience
Bonnaroo music festival uses iBeacons to enhance the concert going experience and capture big data
A Legendary Approach to Data Analytics
An analysis of value creation and capture model for Legendary Pictures’ Data Analytics Group.
Netflix – Using Metadata to Optimize Entertainment
Last night, I struggled to find a solid chick flick movie among several friends that none of us had seen. While scrolling through my Netflix account, there were specific recommendations based on other movies I had chosen. There were the […]
DATA-DRIVEN FILM MAKING – CINEMA’S FUTURE?
Horror film director Eli Roth is using demographic data to create the most cost-efficient marketing campaigns for his new movie, The Green Inferno.
Data and Analytics Creating Value for Hulu
Data is creating value at Hulu through its selection of content to invest in, its search recommendation engine, and its advertisers.
Counter-Strike: Global Offensive — One of Valve’s Data Habits
Valve's games live and breathe data.
Next Big Sound – BandPage on Steroids?!
“I stream, you stream, we all stream some Trap Queen.”
Next Big Sound brings analytics to artists and brands using streaming music and social media data.