Making a Legendary Data Driven Movie
How will Legendary Entertainment continue to use data in the making of their films?
Entertainment
Disney is Going to Win D2C
Disney is in a great position to win the Direct to Consumer fight.
ClassPass: doomed to be the next Blockbuster?
When the disruptor becomes the disruptee: with the rapid rise of at-home streaming services like Peloton, will ClassPass be able to pivot and survive or will it go the route of Blockbuster post-Netflix?
Digital Disney: Transforming the Happiest Place on Earth
The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today’s digital era?
Data is King
King is a video game development company that specializes in casual mobile games. The company’s commitment to data collection and utilization helped it generate roughly $2 billion in 2017 and have kept its most popular game, Candy Crush Saga, as the highest grossing iOS game 6 years after its launch.
Netflix: Your Data, Your Show, Your Experience
Netflix has been the poster child of combining data-driven growth with creative choices. At its core, the Netflix big data approach to media has resulted in more personalized entertainment experiences for subscribers and better creative decision making.
Making Millions Playing Video Games
Twitch is an online platform that gives video game steamers the ability to make money directly from the viewers they attract. Unlike many traditional content creators that must achieve a minimum size to attract ad buyers and corporate partners, or even YouTube content creators who require YouTube to sell ads on their behalf and sometimes don't see a direct correlation between views and revenues, Twitch streamers are able to form a direct relationship with their viewers and to easily monetize their popularity.
Spoiled Crowds: Is Rotten Tomatoes Good for the Movie Industry?
Is it better to trust the wisdom of crowds in deciding what to watch?
YouTube’s Evolving Challenge
YouTube (YT) is the largest search engine in the world, second only to Google itself. With over 1 billion hours of content watched each day and over 300 hours of new content uploaded each minute, YouTube sits in the middle […]
MoviePass: A Platform for Burning Cash
MoviePass skyrocketed to over 2 million users with a revolutionary $7.95 subscription price for seeing movies. But without a clear path to profit on even a single transaction, is it a platform for anything more than burning cash?