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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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consumer engagement

Quirky: A Failed Attempt at Crowdsourcing Inventions

Posted on March 13, 2017 by NP

Quirky was a brilliant idea. Why not crowd-source product ideas. Vote on the best ones. And only bring the ones people want to life. Seems foolproof right? Maybe not so much…

Cool to be fit? Another Hipster trend monetized.

Posted on September 12, 2015 by Angela

Putting the consumers’ health and wellbeing back in control of the person through the use of Fitbit.

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