Digital technologies give rise to a variety of platforms. Think about how iTunes makes apps available for iPhone users or Match.com helps those seeking partners.
For this assignment, please pick ONE of the following two options:
1) Identify a firms that operates a platform. Describe how it creates and capture value, and evaluate its scalability and sustainability. To make it interesting, please stay away from well-known platforms such as those owned by Amazon, Google, Facebook, Apple, Microsoft, and Netflix.
2) Identify a firm that tried to work with a platform (e.g., Epic on the Apple platform, or Zynga on the Facebook platform). Describe the opportunities and challenges in this firm’s journey as it tried to create and capture value. Again, evaluate its sustainability.
In both cases, stress the strategy for value creation, but feel free to make observations about aspects of value capture.
750 words max
Create an approximately 750-word post. Make your contribution by 6 p.m. on Wednesday, November 8.
Please use graphics, data, videos, and links to other sites to corroborate your points. These additional links do not count against your word limit.
Please also comment on three other posts. Comments are due by 9 a.m. on November 9.
Selected posts will be discussed in class. Please prepare a 2-3 min summary of your blog post before class.