April 21, 2021
Please pick one company that deploys machine learning or other aspects of deep learning. Amazon uses AI to anticipate when an ad has value. Google uses natural language processing to automate Translate. For this assignment, please choose a company that uses AI in a creative way to drive value creation, value capture, or its operating model.
You may focus on the use of AI as a service, or you may focus on the use of AI as an enhancement of a process of some part of its business. In other words, please describe how the organization deploys AI as a free-standing service around which it develops a business, or as a complement and improvement into its process.
Describe the current challenges and opportunities the company faces in this deployment. Then assess the recommend changes the company needs to make to address these challenges or take advantage of these opportunities. In your post, please consider any organizational changes the company needs to make to achieve its aspirations. While you should devote most of the space to value creation, please make some observations about aspects of the value capture strategy.
(Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)
Create an approximately 800-word post by Wednesday, April 21, at 6 p.m. Please also respond to and comment on three other posts by April 22, 8 a.m. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.
Selected posts will be discussed in class and also featured on the HBS Digital Initiative website.
Please prepare a 2-3 min summary of your blog post before class.