Machine Learning

April 21, 2021

Read The Full Prompt

Please pick one company that deploys machine learning or other aspects of deep learning. Amazon uses AI to anticipate when an ad has value. Google uses natural language processing to automate Translate. For this assignment, please choose a company that uses AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on the use of AI as a service, or you may focus on the use of AI as an enhancement of a process of some part of its business. In other words, please describe how the organization deploys AI as a free-standing service around which it develops a business, or as a complement and improvement into its process.

Describe the current challenges and opportunities the company faces in this deployment. Then assess the recommend changes the company needs to make to address these challenges or take advantage of these opportunities. In your post, please consider any organizational changes the company needs to make to achieve its aspirations. While you should devote most of the space to value creation, please make some observations about aspects of the value capture strategy.

(Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

Create an approximately 800-word post by Wednesday, April 21, at 6 p.m. Please also respond to and comment on three other posts by April 22, 8 a.m. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class and also featured on the HBS Digital Initiative website.

Please prepare a 2-3 min summary of your blog post before class.

Submitted (32)

Darktrace: Cybersecurity of the Future?
Vikram Singh
Posted on April 15, 2021 at 5:33 pm
The cutting edge of cybersecurity comes from AI being able to recognize any behavior that falls outside "normal".
How Spotify Knows Your Music Tastes Better Than You
Stéphane V
Last modified on April 21, 2021 at 12:37 am
Spotify has become an audio streaming giant in large part because of its advanced personalization features that rely on Machine Learning to lock customers inside its ecosystem.
An Algorithm…with a Record Deal?
Daniel Campos
Last modified on April 18, 2021 at 11:09 am
How AI-powered start-up Endel is building a business creating music to help us relax
Legacy Furniture Bohemoth IKEA, All In On AI
Cristina Gallotto
Posted on April 8, 2021 at 5:38 pm
The 75-year-old brick-and-mortar store is spending how much on AI?
Artrendex: AI Invades The Art World
Last modified on April 21, 2021 at 3:16 pm
Will AI reinvent art, or destroy it?
Stylumia: Bringing Science to the Art of Fashion
Last modified on April 19, 2021 at 9:48 pm
Stylumia is a SAAS company headquartered in Bangalore, India. It provides artificial intelligence-driven fashion analytics tools to apparel companies. It offers three AI-based solutions for trend forecasting, demand prediction, and design generation. Since its founding in 2015, the company has expanded globally, [...]
Tempus AI: Data-Driven Precision Medicine
Last modified on April 20, 2021 at 11:30 am
Tempus uses AI to help doctors and institutions to fight cancer and other diseases. The company has built the world’s largest library of clinical and molecular data and is now valued at more than $8 billion dollars.
Gong: Conversation Intelligence Platform Sales Leaders Rave About
Max Pakapol
Last modified on April 19, 2021 at 8:50 am
Named one of America’s most promising AI companies by Forbes, Gong, a real-time conversation intelligence company is revolutionizing the world one conversation at a time.
Blue River Technology: The Field of Machine Learning
Julia Kalanik
Posted on April 19, 2021 at 11:12 am
Blue River Technology is bringing machine learning to the field. Their "See & Spray" technology is able to distinguish between wanted crops and unwanted pests to apply only pesticide where it is needed most, saving farmers money, improving yields, and [...]
Drishti: AI-powered Human Production against the Machines
Juan Carlos
Posted on April 21, 2021 at 2:57 pm
Automation has been slower than you think, over 70% of manufacturing tasks are still performed by humans. Drishti is utilizing AI to empower human operators against the machines.
ThyssenKrup – Steelmaker Transforms Elevators using AI
Pranav Gupta
Posted on April 21, 2021 at 4:31 pm
ThyssenKrupp uses Artificial Intelligence to improve reliability and usage of elevators around the world.
Knewton Personalizes Learning with the Power of AI
Last modified on April 19, 2021 at 2:06 pm
Knewton uses AI to tailor educational content to the needs of individual students, allowing for a more personalized learning experience that helps students achieve mastery of learning outcomes.
When the FBI gets help from inspector AI
Tim Meulemeester
Last modified on April 21, 2021 at 2:18 pm
How banks leverage AI to make our planet a safer place.
Netflix: Optimizing the user experience and investment decisions using Machine Learning
Omar Aboulezz
Posted on April 19, 2021 at 4:33 pm
Netflix is a subscriber based video streaming service that utilizes data collection and machine learning to optimize their user experience and business operations.
The AI-Powered Sales Rep
Jibran Ahmad
Posted on April 19, 2021 at 7:45 pm
Cogito is a powerful, AI-based coaching tool for the enterprise sales organization.
Spacemaker: Merging AI technology with Urban Planning and Design
Kyle R
Posted on April 21, 2021 at 4:34 pm
Spacemaker is a cloud-based AI platform that augments the ability of urban designers, architects, and developers to design and build well-planned cities. As part of the company’s operating model, machine learning is used to bring generative design to reality. The [...]
How Pinterest uses machine learning to provide tailored recommendations to million of users worldwide.
Giulia Zaratti
Last modified on April 20, 2021 at 8:57 pm
Pinterest uses machine learning to identify content in line with items previously pinned by users and to recommend new products to its users.
Wordsmith: AI-powered Narratives in Human-Friendly Prose
Posted on April 20, 2021 at 9:13 pm
Wordsmith is using Natural Language Generation (NLG) to create written analysis in a heartbeat.
John Deere Subsidiary Blue River Technology is Transforming Agriculture through Machine Learning
Tiffany Banfield
Posted on April 19, 2021 at 4:52 pm
Blue River Technology aims to revolutionize the agricultural industry through the use of robotics and machine learning to fight weeds and improve crop yield
The World’s First Robot Lawyer
Posted on April 21, 2021 at 4:31 pm
DoNotPay leverages AI to help the average consumer compete legally with Governments and Major Corporations
Spirit AI: Fighting Bullying and Humanizing Characters in The Gaming Industry
Karl Njeim
Last modified on April 21, 2021 at 12:10 pm
Spirit AI uses NLP to help gaming companies create inclusive online communities and humanize their digital characters
How Zoom leverages AI to provide the best videoconferencing experience
Tomas Bresler
Posted on April 23, 2021 at 1:56 am
Zoom adopted artificial intelligence at the core of its product.  By optimizing connections, video compression, and audio transfer, Zoom guaranteed an improved video quality. AI was also used to develop additional features to augment the experience and the interaction with [...]
LANDR – Replacing the human touch to feel-good music
John V.
Posted on April 21, 2021 at 5:36 pm
LANDR seeks to make human song mastering a moot point.
AI as a safeguard against cyberbullying
Kanako Sakai
Posted on April 21, 2021 at 3:48 pm
Children are facing day-to-day risks on the internet. AI could be a solution to protect children from such risks.