Competing with Data Challenge

April 09, 2018

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post at  Please create appropriate tags for your post. Please also respond to and comment on three other posts before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (85)

DeepMind : between fine-tuning and disruption in the Healthcare industry
Posted on April 9, 2018 at 4:45 pm
Imagine a world where doctors and nurses can have tasks taken off their day-to-day through data analytics and automation. A scenario where scans, tests results, follow-ups and notes are not only automatized but also given something the healthcare world desperately [...]
Stitch Fix: A Marriage of Art and Science
Last modified on April 8, 2018 at 6:49 pm
With a core competency in data analytics, Stitch Fix has ambitions to become the world's leading personal styling service.
DiDi: Improving Efficiency and Road Traffic with Big Data
Last modified on April 9, 2018 at 3:13 am
DiDi, the leading mobile transportation platform in China, looks for new ways to improve its services and solve traffic jam with big data.
Nest: One step closer to creating our modern-day JARVIS
Posted on April 9, 2018 at 5:43 pm
With Marvel Studio’s first installment of Iron Man in 2008, I have fantasized about my very own real-life JARVIS. Google has for years taken steps that seem to be bringing us closer to our own version of that reality, most [...]
Lenddo: using data analytics to boost financial inclusion
Last modified on April 9, 2018 at 10:53 am
Can social data and online behavior predict an individual’s propensity to default on a loan?
Flatiron Health – solving cancer through data analytics
Saurav Patyal
Last modified on April 9, 2018 at 5:39 pm
Flatiron Health is using data and analytics to tackle cancer, which it believes cannot be “solved” by just the healthcare community – it needs the technology industry as well. Therefore, since Flatiron started in 2012, it has grown to nearly [...]
WHOOP: The Data-Driven Fitness Wearable Lebron James & Michael Phelps Use
Posted on April 9, 2018 at 5:21 pm
During an era of fitness wearable proliferation, WHOOP has become the favorite for professional athletes in the NFL, MLB, and NBA. Some of the highest profile athletes in the world are using WHOOP including both Olympian Michael Phelps and NBA [...]
AutoGrid is Turning the World’s Energy Data into Power
Last modified on April 7, 2018 at 9:56 am
AutoGrid is using predictive data analytics to optimize and manage the ever-evolving energy grid of the 21st Century
Data Art: Transforming Personal Data into Digital Fingerprints
Last modified on April 7, 2018 at 12:09 pm
Art can many times be used as a powerful tool to helps us find meaning in mass amount of data that is available in the world.
DeepMind: Who Needs Data to Learn?
Posted on April 9, 2018 at 5:52 pm
How Alphabet may have eliminated its data advantage when it bought DeepMind.
Sephora: Staying Ahead of the Amazon Threat
Last modified on April 10, 2018 at 4:02 pm
Sephora should consider monetizing its personalization features, powered by consumer data on beauty preferences, to maintain its competitive edge.
Gap Inc.: Bridging the Gap between Data & Fashion?
Last modified on April 9, 2018 at 11:52 am
In early 2015, Gap Inc. CEO Art Peck fired all of the company’s creative directors, claiming they were “false messiahs” for the company. Instead, Peck wanted to move the company to a decentralized data-driven approach to design and product development [...]
How does Electronic Arts keep players hooked?
Last modified on April 9, 2018 at 5:38 pm
The gaming industry has faced significant changes and disruption in the past few years. As one of the world's biggest publishers of video games, how is EA responding to the challenges?
AMEX – Providing Data Driven Insights for Businesses
Last modified on April 9, 2018 at 5:56 pm
American Express took a new step forward in data analytics in November, 2017 when they launched American Express Advance, a state of the art, predictive analytics marketing platform for business clients.
To wait or not to wait? Hopper takes the guesswork out of flight purchases
Last modified on April 9, 2018 at 5:59 pm
Hopper uses a huge database of historical airfare data and daily sweeps of prices across multiple sites to predict future prices.
The IRS and Big Data: solving a big problem, problematically
Posted on April 9, 2018 at 6:06 pm
...and you owe him backtaxes.
This Call May be Monitored to Help Us Help You
Posted on April 9, 2018 at 2:14 pm
Can algorithms really make us more empathetic? Cogito is using machine learning, data, and nudges to keep us all from pulling our hair out when contacting customer support. Co-founder Joshua Feast: “in some ways, we think of ourselves as a [...]
Minority Report IRL: Palantir and Predictive Policing
Posted on April 9, 2018 at 5:48 pm
Palantir started as a data mining company focused on intelligence and defense, but has expanded in the past 15 years to be among the largest unicorns in the country, working in local government, financial services, and beyond
Ovia Health – Using data and analytics for family planning
Posted on April 8, 2018 at 6:50 pm
Data-analysis to reduce healthcare costs and improve employee retention
Target: You Can’t Hide That Baby Bump From Us
Last modified on April 9, 2018 at 4:28 pm
Target knows more about you than your closest friends and family. Beware the all-seeing, all-knowing Bullseye.
The story behind Toutiao, the $20 billion news aggregator app
Peter Chen
Last modified on April 9, 2018 at 5:38 pm
Toutiao, a wildly popular news reader app in China, has recently reached a valuation of $20 billion in last round of $2 billion fundraising. Started by a former software engineer Yiming Zhang in 2012, Toutiao experienced exponential growth for the [...]
Houston Rockets and “Moreyball”
Last modified on April 9, 2018 at 6:24 pm
The Houston Rockets used Data-Driven Decision making to become an Elite NBA Team An app that monitors your mental health
Last modified on April 9, 2018 at 5:28 pm is using smartphone data to draw insights and offer customized care for people engaging with mental illness.
Top Stock Market API Providers – A Guide for Investors
Last modified on February 17, 2021 at 8:03 pm
A review of the top-notch stock APIs in 2020-2021 for tech-savvy investors, asset managers, and software developers.