Competing with Data Challenge

April 09, 2018

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post at  Please create appropriate tags for your post. Please also respond to and comment on three other posts before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (85)

Robo Advisors and the business of automated advice
Last modified on April 9, 2018 at 2:49 pm
Roby advisory (“robos”), are low-cost automated investment platforms that utilizes mathematical algorithms to support investment decisions and create diversified financial portfolios. Analysts predict that by 2020 broadly defined robo advisory services are expected to manage between $2.2 to $3.7 trillion [...]
Starbucks’ secret ingredient: data analytics
Posted on April 9, 2018 at 3:22 pm
Starbucks is one of the largest and best-known companies in the world, with over 27,000 stores and $22 billion in revenue last year[i].  And the secret ingredient to much of Starbucks’ success is its innovative use of data analytics. Data [...]
Amazon and Big Data
Posted on April 9, 2018 at 5:58 pm
How Amazon combines its customer-centric approach with data-driven decision making to create and capture value.
C3 IoT: Machine Learning in Industrial Applications
Posted on April 9, 2018 at 12:49 pm
C3 IoT is an enterprise software business creating valuable applications for large industrial businesses using machine learning and predictive analytics.
Using data in the airline industry – two very different approaches
Last modified on April 9, 2018 at 5:01 pm
Dynamic Pricing and Hidden City Fares - two very different ways to drive value using data in the airline industry
What should I wear this morning? Stitch Fix can tell you thanks to its algorithm
Last modified on April 9, 2018 at 6:29 pm
Stitch fix leverages its algorithm to revolutionize not only the way customers shops for clothes online, but also how they perceive fashion trends and identify their own style.
Is Quant the New King in Town?
Posted on April 7, 2018 at 2:06 pm
The "quant" revolution in trading is well underway, but how do they leverage their data and what new risks does this introduce?
Last modified on April 9, 2018 at 4:12 pm
Deception Analysis and Reasoning Engine (DARE) leverages Artificial Intelligence to detect deception in the courtroom. The researchers trained the Artificial Intelligence to detect five different micro-expressions. Five micro expressions related to lying are frowning, eyebrow raising, lip corners turning up, [...]
Vitality: A data-driven approach to better health
Posted on April 9, 2018 at 4:56 pm
If you were rewarded to engage in healthy behaviors, would you take better care of yourself? Vitality, founded in South Africa, is the world’s first health insurer to use behavioral economics and data analytics to incentivize customers to live healthier. [...]
Transforming the audit with data analytics
Posted on April 9, 2018 at 1:01 pm
Accounting firms are beginning to recognize the power of using data analytics in the audit.
Using data analytics to bend morbidity curves
Last modified on April 9, 2018 at 4:35 pm
Through behavioural economics and data analytics, the Vitality wellness program has allowed dynamic underwriting that creates value for insurance companies and their members
Legendary Pictures: Moneyball for Hollywood?
Last modified on April 9, 2018 at 9:38 pm
This movie studio has been relying on analytics to make better production and marketing bets.
Blacklist: Data + Intuition = Hollywood’s good bet
Call Me By Your Name
Posted on April 9, 2018 at 5:32 pm
When you watch your favorite film, maybe it is “THE KING’S SPEECH”, or “SLUMDOG MILLIONAIRE”, or “ARGO”, have you ever thought that these successful productions would have never been shoot into films if it was not because of a website [...]