Competing with Data and AI Challenge

April 21, 2020

Read The Full Prompt

Many companies today use data analytics or AI to create and capture value. For this assignment, please choose a company that uses data analytics or AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of data analytics or AI to create new products or services, or you may focus on the use of data analytics or AI within the process of some part of its current business. Describe the current challenges and opportunities the company faces in this deployment. Then recommend changes the company needs to make to address these challenges or take advantages of these opportunities. While you should devote most of the space to value creation, please consider the value capture strategy as well.


Create an approximately 750-word post to make your contribution on by 6 p.m. on April 21. (To make it interesting, please stay away from well-known big data/AI companies such as Amazon, Google, Facebook, Apple, and Microsoft.)

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

How to be UBER successful at enterprise scale AI
C. Xu
Posted on April 21, 2020 at 4:15 pm
How Uber is changing the paradigm in enterprise artificial intelligence
AI Patents: Search Less – Discover More
Posted on April 21, 2020 at 3:25 pm
AIP has created a semantic search engine powered by AI that compares documents on the basis of ideas, not words. This technology is allowing patent examiners and inventors to work more efficiently.
Natura: Will AI Enable the Company to Go Global?
Reinaldo Fioravanti
Last modified on April 21, 2020 at 1:30 am
Natura, a multinational Brazilian company known by taking the lead in sustainability and innovation is using AI to expand its direct sales strategy globally.
Digit: Saving you from Not Saving
Carla SanchezArmas
Last modified on April 21, 2020 at 7:00 pm
  Is micro saving a thing? Digit and its venture capital investors seem to think it is. Micro saving is better than no saving, particularly when you seem to live paycheck-to-paycheck. Having a digital assistant that can go through your [...] Reducing Gender Bias in Hiring with AI?
I'm Not A Robot
Posted on April 21, 2020 at 5:47 pm
Textio uses AI to recommend word-choices and write job postings for companies to improve the demographic diversity of its job applicants and speed and efficacy of hiring. Is it the future of hiring? How will it weather the storm of [...]
Clearview – Any Chance of Redemption?
Posted on April 21, 2020 at 11:34 am
Clearview grabbed the world’s attention early this year when details of their facial recognition software, Clearview AI were leaked to the public.  In an era defined by surveillance capitalism, data privacy and ethics issues are a consistent topic of conversation [...]
PlaySight – Using Data Analytics to Improve Tennis Performance
Last modified on April 21, 2020 at 5:59 pm
PlaySight allows tennis players to improve their games by installing smart cameras that provide advanced analytics. It impressively appeals to both amateur players and professionals like Novak Djokovic. So how does it do it?
Nuance: an AI solution physicians love
Joe Tung
Posted on April 21, 2020 at 1:57 am
Nuance has developed AI solutions that physicians love, captured a significant portion of the U.S. health care market, and is primed to be a major player going forward in the clinical recommendation and diagnostics space.
Ment.IO Data analytics for team-based decision making
Brian Westlake
Posted on April 20, 2020 at 7:44 pm
Collaborate remotely without feeling remote
Salesforce: democratizing AI for small businesses
Miguel Dysenhaus
Last modified on April 21, 2020 at 12:04 pm
Salesforce is incorporating AI technology into their CRM to help customer make better and more informed business decisions.
Data Analytics drives down health insurance costs for small businesses
Posted on April 21, 2020 at 4:54 pm
Employing automation can result in significant cost savings for employer-sponsored health insurance plans
Lazada knows you! How the largest Southeast Asia e-commence platform is using AI to enhance the online shopping experience.
Viria Vichit-Vadakan
Last modified on April 21, 2020 at 4:04 pm
Lazada commands the lead in Southeast Asia e-commence platform.   A Germany’s rocket internet founded Lazada in 2012, and in 2016 Alibaba invested US $1 billion to control a majority interest, followed by an additional US$2 billion, bringing the ownership to [...]
Last modified on April 21, 2020 at 5:53 pm
Given the size of its operations, Coca Cola generates a substantial amount of data across its value chain – including sourcing, production, distribution, sales and customer feedback. Over the years, the company has embraced Big Data to drive its business [...]
INRIX: Transforming Mobility Worldwide By Connecting People, Vehicles, Cities, and Businesses
Dora Du
Last modified on April 21, 2020 at 6:41 pm
INRIX is one of the leading providers of data and insight into how people move around the world. They provide new insights into a variety of other industries that can make better business decisions by understanding how people move throughout [...]
Trial Company: Future of Ret-AI-l store
Posted on April 21, 2020 at 5:50 pm
Smart ret-AI-l store can be the future of the retail stores.
Capital Float – Financing India’s Future
Posted on April 21, 2020 at 1:21 pm
Capital Float leverages an innovative data-driven approach to identifying creditworthy borrowers who are unable to access banks. While loan disbursements have crossed $1bln during the 5 years of its existence, the company is aiming for continuous and sustainable growth.
Banking experience powered by humanized chatbot
Posted on April 21, 2020 at 2:42 pm
The Royal Bank of Scotland Group plc is a banking and insurance company, based in Scotland. The group offers personal and private banking, insurance, and corporate finance. This blogpost is focused on RBS’s AI chatbot, Cora, focused on providing an [...]
Uplight – Customer-Centric Data Analytics for the Grid
Jared V.
Last modified on April 21, 2020 at 5:34 pm
Uplight was formed in 2019 as a merger of two Colorado-based cleantech startups, Simple Energy and Tendril, to provide a comprehensive suite of products for electric and gas utilities to meet their strategic goals and drive a better customer experience. [...]
Nuance: Expanding Human Intelligence in Healthcare
Jon Snow
Posted on April 21, 2020 at 4:31 pm
Nuance is leveraging AI and data analytics to create time-saving speech recognition documentation software for medical professionals, addressing a dramatic pain point in healthcare.
AgileMD Uses AI to Decide Who Lives or Dies with COVID
Austen Eliot
Posted on April 21, 2020 at 3:24 pm
AgileMD is an electronic health record tool that can help health care workers triage patients, assess risk, and determine workflows for testing. Due to the COVID-19 pandemic, the AgileMD software is being used more than ever before. Can they prove [...]
Idemia: “Only You Can Be You”
Last modified on April 21, 2020 at 5:59 pm
Idemia: The promise of ‘trusted identities’ in a world full of false positives and false negatives. Can digital identities be the exception?
Catching fraudsters with Machine Learning – Feature Space
Chris H
Posted on April 21, 2020 at 5:44 pm
Feature Space helps financial institutions detect fraud with advanced AI deployed at the heart of institutions IT systems.
Youse: Using gamification and AI to deliver innovative auto insurance
Posted on April 21, 2020 at 3:28 pm
Youse launches Youse Trips, an innovative app that will help it reduce accidents and better price insurance policies.
SPOT- AI to Spot Sepsis at HCA Healthcare
DJ Song
Posted on April 21, 2020 at 7:11 pm
Background Hospital Corporation of America (HCA) Healthcare was founded in 1968 in Tennesse. As a for profit hospital group with over 38,000 physicians, 2000 healthcare sites around the US and even in the UK, and 31.2 million patient encounters every [...]