Competing with Data and AI Challenge

April 21, 2020

Read The Full Prompt

Many companies today use data analytics or AI to create and capture value. For this assignment, please choose a company that uses data analytics or AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of data analytics or AI to create new products or services, or you may focus on the use of data analytics or AI within the process of some part of its current business. Describe the current challenges and opportunities the company faces in this deployment. Then recommend changes the company needs to make to address these challenges or take advantages of these opportunities. While you should devote most of the space to value creation, please consider the value capture strategy as well.


Create an approximately 750-word post to make your contribution on by 6 p.m. on April 21. (To make it interesting, please stay away from well-known big data/AI companies such as Amazon, Google, Facebook, Apple, and Microsoft.)

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

Last modified on April 21, 2020 at 5:53 pm
Given the size of its operations, Coca Cola generates a substantial amount of data across its value chain – including sourcing, production, distribution, sales and customer feedback. Over the years, the company has embraced Big Data to drive its business [...] Conversational Intelligence
Posted on April 20, 2020 at 10:21 pm
Your phone just rang. It was from a salesperson of XYZ company who was trying to sell you a product, but all you hear was his monotone voice. You hung up, frustrated by the thirty seconds you just wasted. On [...]
Beli: Knowing What Your Belly Wants
Jesse Bendit
Posted on April 21, 2020 at 8:50 am
In the past, searching for new restaurants has required outbound search by consumers. Beli is changing this by using data and matching algorithms to instead automatically generate unique restaurant options for it's users, giving users personalized recommendations without the typical [...]
NotCo: Creating Plant-Based Food Alternatives with AI
London L.
Last modified on April 21, 2020 at 6:38 pm
NotCo is a business based in Chile that creates plant-based alternatives for many different types of food including milk and meat products. Globally, it’s competing with companies such as Impossible Foods and Beyond Meat. NotCo uses an AI-centric approach to [...]
AI Patents: Search Less – Discover More
Posted on April 21, 2020 at 3:25 pm
AIP has created a semantic search engine powered by AI that compares documents on the basis of ideas, not words. This technology is allowing patent examiners and inventors to work more efficiently.
SPOT- AI to Spot Sepsis at HCA Healthcare
DJ Song
Posted on April 21, 2020 at 7:11 pm
Background Hospital Corporation of America (HCA) Healthcare was founded in 1968 in Tennesse. As a for profit hospital group with over 38,000 physicians, 2000 healthcare sites around the US and even in the UK, and 31.2 million patient encounters every [...]
Capital Float – Financing India’s Future
Posted on April 21, 2020 at 1:21 pm
Capital Float leverages an innovative data-driven approach to identifying creditworthy borrowers who are unable to access banks. While loan disbursements have crossed $1bln during the 5 years of its existence, the company is aiming for continuous and sustainable growth.