Competing with Data and AI Challenge

April 21, 2020

Read The Full Prompt

Many companies today use data analytics or AI to create and capture value. For this assignment, please choose a company that uses data analytics or AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of data analytics or AI to create new products or services, or you may focus on the use of data analytics or AI within the process of some part of its current business. Describe the current challenges and opportunities the company faces in this deployment. Then recommend changes the company needs to make to address these challenges or take advantages of these opportunities. While you should devote most of the space to value creation, please consider the value capture strategy as well.


Create an approximately 750-word post to make your contribution on by 6 p.m. on April 21. (To make it interesting, please stay away from well-known big data/AI companies such as Amazon, Google, Facebook, Apple, and Microsoft.)

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

Unilever partners with HelloAva to change the face of the beauty industry
Last modified on April 21, 2020 at 2:43 am
HelloAva is the AI-powered technology that Unilever has tapped to drive digital purchase of its beauty products.
SoundHound – Voice Intelligence Anywhere
Jennifer Yang
Posted on April 21, 2020 at 5:44 pm
SoundHound is using AI with the aim of integrating voice and conversational intelligence into any product.
From Science Fiction to Reality: Tesla’s search for a driverless car
Sky Deck
Posted on April 22, 2020 at 2:05 am
What do you mean your car is driving itself?” said my mom as I showed her a video of how a nearby Tesla came to pick us up completely driverless, through just the press of a button. But what felt [...]
WHILL: revolutionizing personal mobility with autonomous-driving wheelchairs
K Fukagawa
Posted on April 20, 2020 at 10:36 pm
The current mobility market is biased in favor of able-bodied users. WHILL is here to address the gap!
LiveRamp (formerly Acxiom) – selling you – without owning your data
Bastian P
Posted on April 21, 2020 at 12:09 pm
A critical look at the risks and opportunities of the data brokerage business model at the example of market leading LiveRamp
BMW – AI Beyond Self-Driving Cars
Posted on April 21, 2020 at 2:20 pm
BWM applies machine learning in the manufacturing process today to get ahead