The Digital Data Design Institute at Harvard is now the Harvard Business School AI Institute.

Insights

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How mobile fundamentally changes marketing

Rethink everything, or risk repeating the mistake of the transition from radio to TV “How many of you remember any mobile ad that you’ve seen in the last month?” When Harvard Business School Professor Sunil Gupta asked this question at the Digital Initiative Summit in March 2015, not one hand went up. “We’ve basically taken the […]

The biggest challenge to the future of crowdsourcing in business

“With the advent of the Internet, the idea that the organization needs to monopolize people, ideas, and assets has been turned upside down.” Professor Karim Lakhani from Harvard Business School started studying the world of crowdsourcing years ago, when he wanted to determine what motivated people to contribute to open source software projects. Since then, he […]

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The internet’s best job — traffic cop

It may not be at the top of a police department’s org chart, but on the internet, traffic cop is one of the best and most coveted positions there is. There are somewhere around one billion websites at present, with some three billion people accessing them across more connected devices than there are human beings […]

An interview with the editor: how users, communities and crowds are revolutionizing innovation

Professor Karim Lakhani, co-chair of the 2016 Open and User Innovation Conference, talks with Matt Tucker about how people outside the traditional boundaries of firms are radically changing the innovation process. Tucker: Thanks for taking the time to talk to me about Revolutionizing Innovation. It’s a new book that you’ve edited with Dietmar Harhoff that […]

Will Ethereum be the platform that successfully brings blockchain into the mainstream?

Blockchain is one of a handful of technologies poised to transform a multitude of industries, and yet its promise remains relatively unrealized. However, HBS alumnus Yezi Peng (MBA 2017) thinks that the blockchain platform Ethereum might just have the power to usher blockchain into widespread usage.

WeChat — The One App That Rules Them All

Written by Mohit Mittal, HBS ’17. This post was originally published on the Digital Initiative’s classroom blogging platform. Introduced as a messaging app in 2011 by Tencent, WeChat has evolved into lifestyle platform for users in China. With ~850 million monthly active users, it now offers to its users what Facebook, WhatsApp, Messenger, Venmo, Grubhub, […]

Musical.ly Strikes the Right Chord — To the Tune of 40M MAU

musica.ly was one of the hottest apps of 2015 and 2016 — and hasn’t left the App Store Top 40 ever since. Are its 15-second videos a one-hit wonder, or are they here to stay?

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Craigslist: a platform eroded by platforms

Written by Sonali Bloom, HBS ’17. This post was originally published on the Digital Initiative’s classroom blogging platform. Craigslist grew rapidly by leveraging hyper-local network effects — but now faces market share erosion as other platforms enter niche segments. Who will win, and how?

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Glassdoor: rant about your boss and help the community

Written by Yuval Gonczarowski, HBS ’17. This post was originally published on the Digital Initiative’s classroom blogging platform. What started as a place for disgruntled employees to share their frustrations with the people upstairs anonymously, quickly became a money-making machine. 

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Andrew Mao on teamwork and cooperation in the virtual lab

On March 8th, 2017 the Digital Seminar series hosted Andrew Mao from Aarhus University. Andrew gave a talk called “Studying Teamwork and Cooperation in the Virtual Lab.”

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