AI & Future of Business Technology
This community centers its focus on the burgeoning field of AI and delves into the far-reaching implications of artificial intelligence for the future of business technology. Participants engage in a rigorous exploration of cutting-edge advancements in AI, machine learning, and automation, all while unearthing novel avenues for innovation, operational efficiency, and strategic acumen in the corporate realm. This collaborative effort aims to shape the future of digital transformation through scholarly discourse, empirical inquiry, and the practical implementation of AI-driven solutions.
Who is AI Replacing?
How will the release of generative AI tools affect freelance jobs that require different skills or software? Research from Ozge Demirci Ozge Demirci , along with colleagues Jonas Hannane from the German Institute for Economic Research and Xinrong Zhu from Imperial College Business School, examines the impact of generative AI technologies like ChatGPT and image-generating […]
Using GPT for Market Research
Can market research be done effectively with a synthetic market? This research from Ayelet Israeli Ayelet Israeli , along with Microsoft colleagues James Brand and Donald Ngwe, presents a comprehensive study on the application of Large Language Models (LLMs) like GPT-3.5 in market research. It explores the extent to which these models can simulate consumer […]
The Uneven Impact of Generative AI on Entrepreneurial Performance
There is a growing belief that scalable and low-cost AI assistance can improve firmdecision-making and economic performance. However, running a business involvesa myriad of open-ended problems, making it hard to generalize from recent studiesshowing that generative AI improves performance on well-defined writing tasks. Research from Rem Koning Rem Koning and Rowan Clarke, along with colleagues […]