The rise of non-fungible tokens (NFTs) offers brands a revolutionary tool for enhancing consumer engagement and loyalty. By introducing NFTs to consumer interactions, businesses can transform traditional digital assets into meaningful brand experiences. In their article, “The NFT Staircase: How Digital Ownership Benefits Brands and Consumers,” authors Scott Duke Kominers, HBS Sarofim-Rock Professor of Business […]
In recent years, blockchain technology has sparked interest across industries, but mainstream adoption has largely remained elusive. However, adoption levels are beginning to change as these technologies are used in new ways. In their article, “The Rise of Consumer Crypto,” Steve Kaczynski, author and co-founder of dGen Network, and Scott Duke Kominers, HBS Sarofim-Rock Professor […]
Non-fungible tokens (NFTs) have sparked a revolution in how we think about digital and physical asset ownership. A key aspect of NFTs is their ability to generate royalties—payments that flow to the creators or owners whenever their NFT is resold. This system offers creators long-term financial benefits while changing how intellectual property (IP) is valued, […]
Loyalty programs are designed to reward consumers for their repeat business while helping companies foster brand allegiance and gather valuable insights. However, in their article, “Loyalty programs may limit competition, and they could be pushing prices up for everyone,” Scott Duke Kominers, Professor at Harvard Business School and Principal Investigator of D^3’s Crypto, Fintech, & […]
Michael Porter’s Five Forces framework has long been a cornerstone for analyzing competitive strategy. This model helps businesses map their competitive landscape and identify sources of defensible advantages. However, the advent of web3 technologies has fundamentally altered the nature of competition and collaboration in the digital realm, necessitating a reevaluation of how firms establish market […]
American workers need a financial tool that knows their story. Most apps fall short. The reality is that working families across the country face a variety of pain points when trying to improve their financial lives. Many experience volatile incomes, for instance, that make it hard to build savings. Others may find themselves shut out […]
Fintech has exploded onto the scene of nearly every investor, venture capitalist, traditional finance firm, and smartphone user. Moreover, it has seen a meteoric rise in terms of funding, firm-starts, and general interest worldwide. One illustration of this can be seen by simply looking at the Google search volume for the term Fintech over time […]
This article originally appeared in the Harvard Business Review. We’ve included an excerpt here. Blockchain technology has the potential to do amazing things. It can provide an immutable, digital audit trail of transactions, and can be used to cheaply verify the integrity of data. It can help businesses and individuals agree, on a global scale, […]
