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WeChat — The One App That Rules Them All

Written by Mohit Mittal, HBS ’17. This post was originally published on the Digital Initiative’s classroom blogging platform. Introduced as a messaging app in 2011 by Tencent, WeChat has evolved into lifestyle platform for users in China. With ~850 million monthly active users, it now offers to its users what Facebook, WhatsApp, Messenger, Venmo, Grubhub, […]

Musical.ly Strikes the Right Chord — To the Tune of 40M MAU

musica.ly was one of the hottest apps of 2015 and 2016 — and hasn’t left the App Store Top 40 ever since. Are its 15-second videos a one-hit wonder, or are they here to stay?

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Craigslist: a platform eroded by platforms

Written by Sonali Bloom, HBS ’17. This post was originally published on the Digital Initiative’s classroom blogging platform. Craigslist grew rapidly by leveraging hyper-local network effects — but now faces market share erosion as other platforms enter niche segments. Who will win, and how?

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Glassdoor: rant about your boss and help the community

Written by Yuval Gonczarowski, HBS ’17. This post was originally published on the Digital Initiative’s classroom blogging platform. What started as a place for disgruntled employees to share their frustrations with the people upstairs anonymously, quickly became a money-making machine. 

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