Assortment rotation – swapping out products that are displayed by a store – is a popular business strategy for brick-and-mortar and online stores alike. But when and how should stores release a few products at a time versus revealing an entire product line? This research from Assistant Professor Kris Johnson Ferreira and Visiting Scholar Joel Goh is helping retailers fine tune that answer.
Adtech is broken. This is the central tenant of founding director of the Tow Center for Digital Journalism at Columbia’s Graduate School of Journalism Emily Bell’s view on the state of journalism today. With the worrying rise of the role of online advertising in political machinations, Bell argues those in the adtech know have been at best unaware and at worst complicit in failing to raise the alarm about the implications of these powerful technologies. What role do advertisers and brands have to play in developing a healthy democracy? It turns out quite a lot.
One of the most pressing issues facing the news & media today is how to navigate and define journalism’s evolving relationship with giant actors in the platform economy like Facebook, Google. As the 2016 presidential election and the skyrocketing of fake news show, these platforms wield enormous power in shaping the societal dialogue around critical issues, and publishers must grapple with the ramifications of being disintermediated.
Thinking that fancy math and big numbers will increase our safety online? SEAS Professor James Mickens urges you to think again. In this talk from our 2017 Future Assembly conference, Mickens helps us understand how precarious the current state of cybersecurity is.
With the number of major cyber breaches in recent years (Equifax, Sony, DNC anyone?), the Target breach of 2013 may seem like ancient history. But this case from Suraj Srinivasan, which focuses on how Target managed/could have managed the attack, offers many much-needed, highly-relevant leadership lessons for today.
Related: cybersecurity issues are completely transforming the way that international security is handled. How will these changes impact international governance and norms and alter the way that the public and private sector alike handle cybersecurity? Faculty affiliate Derek Reveron has some ideas.
In addition to having a responsibility to be thinking about cybersecurity as a strategic priority, executives should be collaborating with IT to address cybersecurity within their organization. When the C-Suite and IT are in alignment with regards to cybersecurity, organizations are much better equipped to effectively handle threats.
Governments have turned to export controls to block the international transfer of malicious software and limit its harmful effects. However, these export controls are failing to check the spread of malware for a variety of reasons. This proposal from the Belfer Center for Science and International Affairs highlights 10 recommendations for things states could be doing to address the spread of malicious software instead.
If the Equifax attack is any example, executives have a lot of work to do to become real leaders in the field of cybersecurity. Organizations can’t afford to ignore cybersecurity or just hope that it “goes away” or keep their fingers crossed that attackers will hit the next guy over. Even if you’re already thinking about security within your own organization, this webinar is a great resource to help you prepare for an uncertain and insecure world.
