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Harvard Business School Faculty Publications on AI

Using GPT for Market Research

Author: Ayelet Israeli Ayelet Israeli


Author: Edward McFowland III Edward McFowland III and Karim Lakhani Karim R. Lakhani


The Uneven Impact of Generative AI on Entrepreneurial Performance

Author: Rem Koning Rem Koning


When Does Uncertainty Matter? Understanding the Impact of Predictive Uncertainty in ML Assisted Decision Making

Author: Himabindu Lakkaraju


Skill but not Effort Drive GPT Overperformance over Humans in Cognitive Reframing of Negative Scenarios

Author: Amit Goldenberg Amit Goldenberg Headshot Amit Goldenberg


HBS Online:

AI Essentials for Business, taught by HBS professors Karim Lakhani Karim R. Lakhani and Marco Iansiti, 
is a four-week online course that equips business professionals with a comprehensive approach to building, leading, and operating AI-powered organizations. You’ll explore AI-based business and operating models and how to implement them ethically to capitalize on new market opportunities and deliver a competitive advantage.

Harvard Business Review

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