Bonobos: Hybridizing the Digital and Physical Shopping Experience

For many men, the ideal shopping experience is markedly different than what women typically envision. The ecommerce platform, Bonobos, took advantage of this difference to create a business model specifically targeted for the needs of male shoppers. To achieve their value proposition, the Company has paradoxically turned to operating features characteristic of more traditional retail: hands-on customer service and brick-and-mortar stores

Samsung semiconductor

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Samsung is one of the companies that is highly effective in aligning its business strategy and operation model. Although Samsung has been perceived as a mobile phone manufacturer to most consumers, Samsung’s core business is in semiconductor. Since 1993, Samsung […]

M-Pesa: a Mobile Money success story from Kenya

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M-Pesa is a phone-based peer to peer money transfer service launched by Safaricom, Kenya’s largest telecom provider, in 2007. According to a Kenyan government report published from 2012, just five years after launch, there were 19.5 million mobile money users […]