Founded in 2001, Method Products approached the cleaning products market with a fresh perspective, pairing creative and fun design, while maintaining a mission and commitment to “green” cleaning materials that are accessible and appealing to the general population. Method grew from $34M in revenue in 2005 to $100M in 2012 and are now estimated at revenues north of $300M. Method’s success, borne out of the efficacy of its business and operational alignment, has spawned a number of competitors and imitators from new and well-established brands alike.
Innovative Design & Cleaning Products?
Method focused heavily on the design and aesthetic of its product to make it stand out and serve as a visual representation of the company’s creativity and innovation. Method hand soap bottles are uniquely pear shaped, and customers can choose from a variety of eye-catching colors and fun scents. Customers are drawn in, and they may choose to dive deeper and discover Method’s commitment to environmental sustainability.
First, Method is transparent about the ingredients used in its formulation, only using nontoxic and fully biodegradable materials. This is in contrast to many traditional cleaning agents that have known and unknown toxic impacts if inhaled or exposed to the skin, and can persist in local water tables even after they are rinsed away. More concentrated formulas in areas like laundry detergent reduce packaging material needs. In addition, Method’s bottles are a closed loop system, sourcing from 100% recycled plastic and also subsequently recyclable.
These designs allow Method to show that positive environmental benefit doesn’t translate to substandard cleaning products or a less mainstream, hemp-filled lifestyle. These choices directly support Method’s value proposition of fun, accessibility, and environmental benefit for the customer.
Supply Chain Alignment
In addition to the deliberate environmental choices for the product itself, Method cascaded the principals of its core strategy through its supply chain, resulting in a tightly coordinated and highly aligned production and distribution process.
Looking more closely at product manufacturing, Method announced earlier this year the opening of a new facility in the Pullman neighborhood of Chicago. The factory will be powered in part by renewable energy (solar panels on the roof), will be equipped with energy efficient equipment, and will be LEED platinum certified, the highest rating possible. The plastics supplier for the factory is also co-located, reducing operational inefficiencies, shipping cost, and emissions associated with transport. 
Method has also partnered with transportation companies so that about 35% of its trucking fleet runs on biodiesel, further reducing the net environmental impact of its products. Method distributes its product in the mass market, with partnerships with Target, Safeway, Staples, and Lowe’s. The environmental focus of Method’s supply chain is unquestionable, but also done in a way to drive at lowest cost via lower employee turnover, material efficiency, and energy efficiency.
Commitment to Valuing Human Capital
Method also focuses on sustainability of its workforce. Employees are paid more than 40% above living wage, and the company values local hiring to boost local economies, as demonstrated by their most recent factory setup in the Chicago area. Employees are also encouraged to think about their relationship with the local community, with workers given up to 20 hours a year of paid time to do community service. These initiatives enable workers to stay engaged with their work and relate to the underlying mission.
In selecting a buyer in 2013, they were savvy to go with Ecover, a large Belgium-based environmentally-friendly cleaning products company, which has given them needed capital and greater economies of scale to drive cost down while remaining committed to their mission. 
The Road Ahead for Continued Growth
Method has been successful pursuing its current strategy, and the “green” cleaning market has grown significantly, from 3% of the cleaning product market in 2005 to approximately 30% today. Under the well-capitalized Ecover umbrella, Method is in a good position to expand to international markets, such as Europe and Asia, though the road may not necessarily be smooth, given the rise of new competitors from traditional players like Clorox and newer entrants like Mrs. Meyers, which was acquired by SC Johnson. Increased competition will make it more important for Method to continue to communicate their advantage to the marketplace, both environmentally and aesthetically.
 http://fortune.com/2013/10/10/mopping-up-with-method/; http://www.nytimes.com/2013/01/17/business/smallbusiness/a-founder-of-the-soap-maker-method-discusses-its-sale.html
 http://inhabitat.com/is-it-green-method-home-products/; http://www.bcorporation.net/community/method-products-pbc