Can programmatic ads combine the reach of television with the targeting of digital to change the face of TV Advertising?
Facing an exodus of subscribers and a decline in ratings for its sports programming, Disney has been forced to re-think its content distribution model. Can Disney pull off the magic trick?
Television ratings are falling  and 95% of new television show concepts fail , but that’s about to change. Digitization is disrupting the television supply chain – and it’s not only Netflix! Data driven content selection is shifting power to the audience , improving demand prediction and accelerating content creation throughput time from months to days. Thought supply chains digitization only applied to manufacturing? Think again!
AT&T can control the supply chain by owning programming (Time Warner) and distribution (DirecTV) but should not sacrifice one for the other to gain DOJ approval.
Internet Service Providers surely unequivocally benefit from the digitalization trend, right? Not so fast.
Technology is empowering consumers to cut the cord – what can cable programming providers do to adapt to this changing market?
Companies struggle to successfully reinvent biz model once, let alone twice in 5 years. Netflix’s successful shifts — from DVDs to streaming to originals — have largely been in response to to trends impacting its content supply chain.
FOX's Empire is changing what it means to be a business in entertainment