YouTube Effect: A Whole New Supply Chain – Will TV Thrive or Die?

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Television ratings are falling [1] and 95% of new television show concepts fail [2], but that’s about to change. Digitization is disrupting the television supply chain – and it’s not only Netflix! Data driven content selection is shifting power to the audience [3], improving demand prediction and accelerating content creation throughput time from months to days. Thought supply chains digitization only applied to manufacturing? Think again!