Viacom: Transforming Television with Targeted Ads
Can programmatic ads combine the reach of television with the targeting of digital to change the face of TV Advertising?
television
A Whole New World: The Digital Evolution of Disney
Facing an exodus of subscribers and a decline in ratings for its sports programming, Disney has been forced to re-think its content distribution model. Can Disney pull off the magic trick?
YouTube Effect: A Whole New Supply Chain – Will TV Thrive or Die?
Television ratings are falling [1] and 95% of new television show concepts fail [2], but that’s about to change. Digitization is disrupting the television supply chain – and it’s not only Netflix! Data driven content selection is shifting power to the audience [3], improving demand prediction and accelerating content creation throughput time from months to days. Thought supply chains digitization only applied to manufacturing? Think again!
For AT&T, It’s (DirecTV) Now Or Never
AT&T can control the supply chain by owning programming (Time Warner) and distribution (DirecTV) but should not sacrifice one for the other to gain DOJ approval.
KPN: The interesting case of an Internet Service Provider
Internet Service Providers surely unequivocally benefit from the digitalization trend, right? Not so fast.
DirecTV Now: Cord Cutting and the Future of Television
Technology is empowering consumers to cut the cord – what can cable programming providers do to adapt to this changing market?
Netflix: Finding the Next Hit Business Model
Companies struggle to successfully reinvent biz model once, let alone twice in 5 years. Netflix’s successful shifts — from DVDs to streaming to originals — have largely been in response to to trends impacting its content supply chain.
How Empire Created Its Empire
FOX's Empire is changing what it means to be a business in entertainment