Rent the Runway Wants You to Clean Out Your Closet…Permanently
Rent the Runway aspires to be a “closet in the cloud,” and it is using data to make it happen.
Rent the runway
Future of Clothing = Renting?
Founded by two graduates of Harvard Business School, Rent the Runway (“RTR”) is an e-commerce business which is trying to transform the way in which women (particularly millennials) consume fashion. Specifically, the company is using technology to move towards a shared economy for clothing and accessories, encouraging women to rent (as opposed to buy).
Rent the Runway: Data and fashion combine to deliver your dream wardrobe
“Love. Wear. Return.” Rent The Runway is your designer closet on demand. Can their operations scale to keep up with demand?