Crowdsourcing snack food trends at PepsiCo
Examines how PepsiCo is using open innovation in their Lay’s “Do Us a Flavor” competition and ways they can more broadly utilize crowdsourcing to stay competitive in a trend-driven market
PepsiCo
RIDGES Run Deep: How PepsiCo Delivered on Crunch through 3D Printing
PepsiCo employed 3D printing to create the RUFFLES Deep Ridged masterpiece. Under Nooyi's leadership, the corporation greatly expanded its innovation capabilities; however, other innovation programs may be superseding additive manufacturing at PepsiCo.
Will Typhoons in Southeast Asia Stop You from Staying Hydrated This Summer?
Climate change is increasing the severity of typhoons in Southeast Asia — what does this mean for PepsiCo. as it looks to capitalize on exponential growth in the coconut water product category?
Vote with Your Wallet and Race to the Top
PepsiCo should build on current sustainability initiatives to nudge consumers to vote with their wallets. It’s time to race to the top.
Is Pepsi thirsty?
Water is the single most important resource to mankind