IKEA: Modularizing Design and Value

IKEA’s vision is to “create a better every day life for the many people”[1], aiming to bring good design to as many people as possible. As CEO Mikael Ohlsson once said, IKEA’s goal is to offer “people with limited means the ability to furnish their houses like rich people”[2]. By catering to this target demographic with low prices, modular design aesthetics, and a focus on immediate functionality over durability – combined with its personable brand and strong sustainability focus – IKEA has become one of the leading retailers in the furniture industry.

REI: Equipped to Endure

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REI sells outdoor equipment in a manner that creates consumer trust. With a business and operating model that align like peanut butter and jelly, they are a successful company with a bright future.

CVS Health: Transforming Healthcare

The company I am choosing as a model of effectiveness is CVS Health. I believe CVS demonstrates an example of effectiveness as evidenced by the sustained outperformance of its stock relative to competitors, but also the S&P500, and this performance […]