Machine Learning in Airline Loyalty Programs

Airline loyalty programs (also called Frequent Flyer Programs) have become a new source of high margin income for traditional airline companies. Meanwhile, loyalty programs also generate massive amount of data on customer behaviour as people spend and collect their points. Applying machine learning tools to understand the preferences of those frequent flyers, most of whom have strong spending power, will enable an airline loyalty program to monetize on areas beyond travel. Qantas Australia is the leader in adopting a data-centric approach to manage their loyalty business.

Iberdrola, machine learning and the future of offshore wind

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Offshore wind turbines offer tremendous potential for renewable energy, but are still not as competitive as other low-carbon technologies. Iberdrola, global leader in power generation and one of the largest wind power producers, looks at machine learning solutions to decrease maintenance costs and make offshore wind more affordable.

Open Innovation in L’Oreal

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L’Oreal is a the world’s NO.1 beauty brand that emphasized both internal and external open innovation. However, innovation from both parties may sometimes cause misalignment of interest.