Bim – pioneer of discount retail in Turkey
Established in 1995, BIM Birlesik Magazalar (known as “Bim”) was the pioneer of the “hard discount” retail model in Turkey.
Established in 1995, BIM Birlesik Magazalar (known as “Bim”) was the pioneer of the “hard discount” retail model in Turkey.
Local players can gain significant market share and raise barriers to entry to their market when they have a good alignment between their operating and business models. In this article, we will review Conekta, an online payments solution, that strayed from their original value proposition and has left them at risk with the entrant of new global players.
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