H&M quenching the thirst of the fashion industry

It takes up to 10,000 liters of water to make one pair of jeans, the equivalent of flushing your toilet approximately 2,000 times. H&M sold +22USDBn worth of clothes globally last year. How is the company addressing the challenge of water scarcity? Can the company set a new standard for water sustainability provided that it is competing in the fast-fashion space?