Movie studios are using machine learning to try to predict audience demand and develop new titles
Fox is introducing machine learning to try to estimate box office performance and make business decisions on their movies. Can an algorithm understand something as subjective as whether movie goers enjoy a film?
Movie studios have historically relied on experience to predict movie budgets and their allocations. In recent years, they have begun leveraging machine learning to improve marketing efficiency. Fox has been at the forefront of these efforts through its collaboration with […]
In the fiercely competitive entertainment industry, Disney is using machine learning to predict what will bring us joy
Is the Curtain Falling on Hollywood’s Chinese Dream?
How can traditional Hollywood studios compete in a new, digital world, and where do movie theaters fit in?
The Walt Disney Company's plan to build a digital distribution platform for all Disney movies will rival Netflix but may also prove to change how and where we watch the newest movies release coming to a theater near you.
Digital content delivery of various forms of entertainment has created a trail of casualties. Will AMC be next?
Cinemark hasn’t been caught flat-footed in the advent of digital technology, but a more comprehensive commitment to technology will be necessary to drive stable, sustainable results
SciFi films allow us to grapple with the myriad futures that might await us. Legendary Pictures has a powerful (and profitable) card to play in the global climate change conversation.