Machine Learning – In Theatres Now
Movie studios are using machine learning to try to predict audience demand and develop new titles
movies
How can ML help Fox predict box office performance?
Fox is introducing machine learning to try to estimate box office performance and make business decisions on their movies. Can an algorithm understand something as subjective as whether movie goers enjoy a film?
An A.I. Odyssey: How Fox is Using Machine Learning to Market Movies
Movie studios have historically relied on experience to predict movie budgets and their allocations. In recent years, they have begun leveraging machine learning to improve marketing efficiency. Fox has been at the forefront of these efforts through its collaboration with […]
Machine Learning at Disney: Solving Happiness
In the fiercely competitive entertainment industry, Disney is using machine learning to predict what will bring us joy
That’s all Folks: Warner Bros in China
Is the Curtain Falling on Hollywood’s Chinese Dream?
Goodbye To The Big Screen, Hello Everything Else – How Much Is Too Much?
How can traditional Hollywood studios compete in a new, digital world, and where do movie theaters fit in?
Disney n Chill
The Walt Disney Company's plan to build a digital distribution platform for all Disney movies will rival Netflix but may also prove to change how and where we watch the newest movies release coming to a theater near you.
Digital Content Delivery – Can AMC Theatres survive?
Digital content delivery of various forms of entertainment has created a trail of casualties. Will AMC be next?
Cinemark: On the Way Up…and Down
Cinemark hasn’t been caught flat-footed in the advent of digital technology, but a more comprehensive commitment to technology will be necessary to drive stable, sustainable results
Science Fiction Will Save the World
SciFi films allow us to grapple with the myriad futures that might await us. Legendary Pictures has a powerful (and profitable) card to play in the global climate change conversation.