Viacom: Transforming Television with Targeted Ads
Can programmatic ads combine the reach of television with the targeting of digital to change the face of TV Advertising?
media
Extra! Extra! Robots help Journalists! – Bringing AI into the Newsroom
How can news organizations, at a time that they might die at the heels of free media, use machine learning to drive product development and productivity?
A Whole New World: The Digital Evolution of Disney
Facing an exodus of subscribers and a decline in ratings for its sports programming, Disney has been forced to re-think its content distribution model. Can Disney pull off the magic trick?
YouTube Effect: A Whole New Supply Chain – Will TV Thrive or Die?
Television ratings are falling [1] and 95% of new television show concepts fail [2], but that’s about to change. Digitization is disrupting the television supply chain – and it’s not only Netflix! Data driven content selection is shifting power to the audience [3], improving demand prediction and accelerating content creation throughput time from months to days. Thought supply chains digitization only applied to manufacturing? Think again!
For AT&T, It’s (DirecTV) Now Or Never
AT&T can control the supply chain by owning programming (Time Warner) and distribution (DirecTV) but should not sacrifice one for the other to gain DOJ approval.
Digital Content Delivery – Can AMC Theatres survive?
Digital content delivery of various forms of entertainment has created a trail of casualties. Will AMC be next?
ARE YOU READY FOR SOME FOOTBALL!?!? – The NFL’s Fight to Evolve in the Digital Age
“We respect our traditions, but we embrace evolution.” – Michelle McKenna-Doyle, NFL Chief Information Officer
Comcast: Future-Proofing the Set-Top Box
Comcast's integration of Netflix into its set-top box is the rare example of a dominant, incumbent player future-proofing its business
Keeping up with the Times at the New York Times
In 2013 the average human attention span was found to be shorter than that of a goldfish. With an increasing availability of succinct, captivating, free content, consumers are increasingly less willing to pay for physical newspapers and online content. How will the New York Times remain relevant and profitable?
Battle for eyeballs: does the BBC face extinction?
With the UK finding itself in deeply uncertain political times, the importance of the BBC’s role as an impartial source of information that holds those in power to account only increases. However, its very existence is thrown into doubt by the internet and the rise of new digital players.