The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

Want to learn more about technology and organizations? digital.hbs.edu

Macy’s

Black Friday or Red Friday?: How Macy’s Plans to Improve its Bottom Line via Digitalization

Posted on November 15, 2017 by BC

As eCommerce and fast fashion continue to disrupt the retail industry, Macy's places huge bets on supply chain digitalization to ultimately reduce costs and stay competitive.

Macy’s: America’s Omnichannel Store

Posted on November 18, 2016 by ARS

How a 158-year-old retailer is staying relevant in the digital age

How Macy’s and Technology “Fit” Well Together

Posted on November 17, 2016 by Erica Federman

How one of the largest retailers gets “smart” about customer shopping experiences.

Macy’s in the Digital Age

Posted on November 16, 2016 by BM

This retail dinosaur is using digital to mount a comeback.

Technology and Operations Management

MBA Student Perspectives

Macy’s

Black Friday or Red Friday?: How Macy’s Plans to Improve its Bottom Line via Digitalization

Macy’s: America’s Omnichannel Store

How Macy’s and Technology “Fit” Well Together

Macy’s in the Digital Age