With Razor maker, Gillette is one of the first brands of big FMCG companies that bets on mass customization through 3D printing. It’s a bold but much-needed move to revert the trend of losing market share and declining brand loyalty.
“Life is like a box of chocolates. You decide what you’re going to get”
The article is about how Unilever China using open innovation to optimize innovation process to match with China Speed.
Impact of trade isolationism on Associated British Foods