Nordstrom: How to Leverage the Deluge of Data as a Competitive Advantage
Retailers are facing intensifying challenges including stagnation in brick-and-mortar sales, increase in e-Commerce offerings and sales, and changes in consumer browsing and purchasing behaviors. Realizing that data is one of its most valuable assets, Nordstrom is leveraging machine learning to secure a competitive advantage, remain afloat and survive the Amazon Era. Is it maximizing the value it can generate from ML?