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Technology and Operations Management

Technology and Operations Management

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B2Bmarketing

Dynamic Yield Is Using Machine Learning to Generate Personalized User Experiences for Your Customer

Posted on November 13, 2018 by Marketer Mary

Dynamic Yield is building an omni-channel personalization marketing software that equips any company to rival Amazon. Through machine-learning capabilities, a user received a personalized customer experience across any platform.

Can Artificial Intelligence Replace Community Managers?

Posted on November 13, 2018 by Melissa Serfaty

Artificial Intelligence is revolutionizing the digital marketing field through targeted advertising, chatbots and content creation. Could it fully replace marketers in the future?

The value of face-to-face in a digital world

Posted on November 18, 2016 by Jose Entrecanales

In a world where a higher proportion of our daily interactions happen online, making the effort to build face-to-face relationships with customers and suppliers seems to be an increasingly valuable investment. Companies that have recognised and acted upon this trend are reaping the benefits.

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