Fashion Forward – using deep learning at ASOS to predict customer lifetime value in online fashion retail
ASOS is using deep learning neural networks to predict customer lifetime value based on online shopping behavior.
ASOS
Shazam for Clothing – Making ‘Inspiration to Purchase’ Possible
Visual Search is changing the way people shop online and is becoming a must-have tool for a business online. Why?
Inditex/Zara: Fast is the new slow
Inditex(Zara) revolutionized the fashion industry with their fast supply chain. Now there is a new breed of competitors entering the market beating Inditex(Zara) at their own game.
ASOS: Leveraging Network Effects in High Street Fashion
ASOS closely follows pop culture through social media and is obsessed with understanding their customers’ hobbies, Facebook “likes,” and daydreams. By tapping into their consumers’ digital world, they create value by quickly producing fashion that fits into both their everyday and aspirational lives.
ASOS: Delivering Fast Fashion to Style-Conscious Twenty-Somethings
Founded in 2000, UK-based ASOS has grown to become one of the world’s most successful online fashion retailers. In 2015, ASOS had ~10 M active customers, 60% of whom were located outside the UK. The site attracted 90 M visits […]