Salesforce’s Secret Sauce To Stay Ahead of the CRM Market: AI

In the large and heavily competed market of Customer Relationship Management (CRM) software, Salesforce is relying on AI to differentiate its product offering from tech giants such as Microsoft, Oracle, and SAP. The bet on AI has allowed Salesforce to stay on top of the market in terms of market share for the past five years, but it needs to keep investing aggressively in technology to maintain the status of the smartest CRM product.