“Google Preferred”: from Cat Videos to Premium Content
The launch of Google Preferred was game-changing, shifting Billions from TV to Digital.
advertising
Mad Men in the Digital Age
As the industry moves toward digitalization at a rapid speed, traditional advertising agencies need to find new ways to add value for their clients or face the risk of being left behind.
Putting Lipstick on a Planet
How L’oreal is setting the standard for sustainability in the beauty industry.
Rightmove – Creating value for property buyers, sellers and agents
Network effects and a sound operating model combine to create a clear market leader.
Yelp: a 5-star review
Yelp effectively leverages its business and operating models to deliver value on both sides of its two-sided market.