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Joseph Lillie
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I thought this article was very interesting. One thing I would I would like to know is whether Schlumberger is building their AI capabilities in-house or whether they are outsourcing their data to a third party for analysis. This ties into your question about competitive advantage. Also, a major concern (atleast in the DOD) is cyber security and protecting data. I would be interested to know how Schlumberger thinks about data security.
I found the idea of crowdsourcing product development very interesting. I think LEGO has shown an ability to produce popular content outside of traditional LEGOs (for example the LEGO movies and TV shows). I would apply crowdsourcing to those models as well. For example, you could crowdsource ideas for the next show or movie theme.
I really like the way this article is laid out. The article mostly focuses on using 3-D printing in a residential context. Do you think there is potential to use this technology on a much larger scale in the commercial sector? I also thought this technology may change the way housing non-profits conduct business. For example, could Habitat for Humanity build a home using 3-D printing for less than they do now with traditional construction methods.
In your article you mention that over the next 10 years the Marine Corps hopes to enable a squad of marines to produce equipment and ammunition. I’d be interested to know if this includes weapons? Also, you mention bureaucratic hurdles in the DOD. Are other services experimenting with additive manufacturing?
In the “Looking Ahead” section of your article you mention that Netflix is spending twice as much on marketing as technology. Is Netflix using a data-centric approach to marketing or are they using a qualitative approach? I wonder if Netflix’s data makes them better able to target customers…