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Haerin Lee
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Thanks for the great post!
I’m curious how they actually implemented this new service. I worked on several consulting projects with Bobcat, and for the most of the cases always the distributors were the biggest issue. (and they’ve also started the AI initiatives this year : https://www.constructionequipment.com/doosan-bobcat-looks-ai-equipment)
One issue makes me concern in this case is that the dealers, or the company-owned-store employees be highly likely lack of the technical knowledge to explain the new features. In case of the dealers, I think CAT should find a way how to motivate the dealers to sell the new features, as well as to manage the end-price, or dealer’s margin. Also, I think it’ll cost a lot to set up a maintenence scheme – internal organization, policy etc, because as you pointed out, big data is not a field that CAT has been doing well.
Organ printing? This is so interesting, thanks Bernie!
One other concern comes to my mind is the black market. Illegal organ trading market has been an issue in Korea – I hope 3D-printed organs help reducing that market, but I feel like it would be easier to make unauthorized, 3D-printed organs. And, who will take responsibility if any medical accidents happen during/after the transplantation?
In the operation perspective, I’m also curious how long will the 3D-printed organ last. I think it will be the key to their future biz model (e.g. selling 3D-printing kits or deliver 3D-printed organs)
I enjoyed reading this so much Arting! I didn’t know Chanel used 3D printing since 2011. It seems like Balenciaga also started using 3D printing to make seamless jackets for their collection this year : https://3dprintingindustry.com/news/balenciaga-3d-printing-fashion-130162/
It sounds quite innovative but I agree with the comments above. Will Chanel’s brand value be negatively impacted by using 3D printing? It’s benefit – quick, accessible – does not go well with “luxury”.
Or is there any benefits of using 3D printing other than cost/time savings? For example.. Can 3D printing make a new type of fabrics, or complex / innovative apparels that handcraftmen cannot do? If so, will Chanel’s customers value such innovation? I think such questions should be delicately adressed before adapting the 3D printings more into their manufacturing process.
Thanks for the post Al! I agree that a better recommendation system would be necessary for Soundcloud. For such music platform with lots of indie musicians, exploring more right music to the right listeners is critical, as the platform can increase the user engagement / retention that eventually turns into the higher LTV. Or I think they could strengthen their position as the testbed of the new musicians and offer better service for creating music, and communciating with listeners.
Steam is AWESOME!
One other thing made Steam successful is that they maintain high LTVs from users with their recommendation system. The recommendation system is the key to continuously generate revenue, especially for outdated or indie games – it is extremely difficult (or annoying) for the users to wandering the tons of games on the Steam database. Valve has been doing very well on recommending the appealing games to the users based on their past purchase, likes, searches etc. Even if the user doesn’t buy it immediately, once the user “likes” the game, he/she highly likely return to Steam to buy the title when Valve notifies that title is on discount through email.
But I’m a bit doubtful on monetizing user-generated content, specifically the mods – the resist from users would be huge, as they are accustomed to use mods in free. Indeed, Valve announced to sell some of the mods of Skylim 2015 but turned down the policy because of the strong opposition from the user community (https://www.polygon.com/2015/4/27/8505883/valve-removing-paid-mods-from-steam). (I remember they announced the premium mods of Fallout afterwards, but not sure about the results)
Instead, I think they could allow users to create their own DLCs (Downloadable Content) which have been created by the official publisher and additionally sold through steam. The downside is that DLCs are much complex to create than mods, so Valve might need to make a huge investment to foster more user-created DLCs and deal with the IP issue with original publisher and the DLC creators.
And it’s quite surprising that they continue facing the trolling even with the Steam Direct system – I thought the bars were high enough..