Roswell Park Cancer Institute (RPCI) in Buffalo, NY is America’s first cancer center founded in 1898 by Dr. Roswell Park. It is the only upstate New York facility to hold the National Cancer Institute (NCI) designation of “comprehensive cancer center”. RPCI became a Public Benefit Corporation (PBC) pursuant to legislation in 1999. Prior to that, RPCI was part of the New York State Department of Health (NYSDOH). Becoming a PBC has provided the benefit of administrative autonomy while maintaining substantial financial support from New York State.
In the past four years, RPCI has undergone major growth, including the creation of a new department entitled Strategy, Business Development and Outreach. This department has increased RPCI’s presence through practice acquisitions, both local and international joint venture opportunities and strategic partnerships with other local hospital systems. How does the business development office best measure or demonstrate the return on investment to the Senior Leadership team of the hospital?