Pushing the mantra “data is the new oil” to the limit

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Shell, the international energy company, has been an early adopter of data analytics in order to identify potential for improvement in the evolving energy industry. The company constantly tries to innovate, and it does not hold back from investing heavily in advanced technologies to reinvent the way it does business.

GoodRx or GreatRx?

GoodRx is taking the healthcare industry by storm. In an industry that relied on trade secrets to thrive, GoodRx in employing a unique digital platform strategy to increase price transparency to end customers. What makes them click?

Carmax

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Carmax is one of the leading car resale platforms that allows buyers and sellers to seamlessly exchange cars.

TikTok: Transforming Video-Sharing

TikTok is part of the most valuable startup in the world, yet few smartphone users outside of Gen Z have not heard of, much less used, it. When ranked by number of daily active users, TikTok is the only social network application founded in the last ten or so years in the top fifteen [1]. What’s so special about TikTok?

Mighty Networks, the new digital fireside for niche audiences

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Mighty Networks is allowing online brands to create the customer’s digital experience of tomorrow through its platform.  MN can be used by businesses to gather and connect online communities around discussions on specific interests, reach directly to members, bolster interaction between them and achieve enduring brand memory.

Yelp: A Recipe for Success

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Yelp isn’t merely a review platform, but a one-stop shop that provides a comprehensive set of services for consumers through vertical expansions from the upstream (information & review seeking) to the downstream (product purchasing).