John Deere – Using AI to reimagine farming

When asked what comes to mind when thinking about John Deere, the largest and one of the most popular agricultural, forestry and construction machinery manufacturer in the world, majority of people would not think “Artificial Intelligence.” Yet, faced with the reality that in just three decades human ever growing population will reach 10 billion people (1) and producing increasing amounts of food to feed this population will require increased efficiency and effectiveness, John Deere sets itself up for the challenge. The nearly two centuries old (founded in 1837) company, spent the last decade investing in AI and transforming into a data driven business. 

Live inside your content: The future of entertainment

Rct studio is creating a fully immersive, AI-driven movie experience that adapts to the player's reactions, with each story creating thousands of permutations. Is this the prelude to a world of AI-driven characters that continuously evolve? Will such characters force us to confront the very idea of what makes us human?

“They’re not looking for a story that tells them who they are. They already know who they are. They’re here because they want a glimpse of who they could be.”