Variis – In Response to COVID-19 and Peloton
Equinox and SoulCycle timed their digital release perfectly – during lockdown. But was it a job well done?
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Lyft-ing Communities, Delivering Hope, and Winning the Rideshare Race
Through the COVID-19 pandemic, even the disruptors have been disrupted. Lyft has a unique opportunity to help communities while building a platform for growth, advancing the company's mission to "reconnect people through transportation and bring communities together."
NBCUniversal: Can the peacock become a phoenix?
COVID-19 has disproportionately affected traditional media conglomerates relative to their streaming-only competitors. NBCUniversal is one such facing production freezes, theme park closures, and declining ad revenues. Despite setbacks, the company is innovating today to build digital capabilities and services that will help it succeed after the crisis.
Social Fitnessing – Will Boutique Fitness Studios survive COVID-19?
Before COVID-19, fitness spending was booming with much of the growth coming from boutique fitness studios. With their studios closed, how have they adjusted to providing experiences for their customers at home? Barry’s Bootcamp has tried to bounce back by launching their At-Home workouts live with instructors on Zoom. Is this a good strategy and should they continue to do this once COVID-19 is over?
Doctolib: fighting covid-19 with digital transformation
The use of teleconsultation has increased by a hundred time since the outbreak. With an exponential growth, and by supporting practitioners and hospitals, Doctolib is building an empire in digital health.
The Need to Knead: How the “Bread Boom” is Forcing Adaptability
Cooped up in quarantine, people everywhere are turning to bread-baking for comfort and fun. Unprecedented consumer demand for flour and yeast has strained suppliers, resulting in secondary markets and new businesses leveraging digital platforms.
Renner: How a traditional fast fashion player can use Covid-19 as an opportunity to change
Renner is a well-known brand in the Brazillian fast fashion market. In this short article, I propose 5 things the company could do to get ahead of its competitors during these hard times.
A24 and the Digital Democratization of Independent Films During COVID
Hollywood may be changed forever due to COVID-19's impact on the movie industry. As independent films seem most threatened, will A24 be able to continue to deliver their impactful and esteemed films.
Frontline Foods Delivers Food from Local Restaurants to Hospital Workers
Given the significant challenges for health care workers to access food and the public’s desire to show gratitude for their noble efforts, one digital nonprofit, Frontline Foods, has emerged to address this issue.
NASCAR – it takes a village for the eSport digital transformation!
NASCAR, while unable to keep its race schedule, turned to eSports (virtual races) and managed to keep audience and sponsorships even during COVID-19! With all the advertising money flowing into eSports, is this the start of a new era?