A/B Testing for All!
Optimizely is bringing A/B Testing to the Masses
Submissions
Flo Is Hungry for Your Driving Data
More than 10 billion miles of driving data collected by Progressive since 2008
Caesars Palace “Winner Winner Chicken Dinner”
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.
Waze – using driver data to build a better map
Waze, an app that tracks real time traffic and road conditions from drivers’ phones, uses huge amounts of data to better route people to their destinations.
Increasing efficiency and effectiveness of marketing spend in Insurance
Direct Line resisted the urge to go on the volume driving price comparison website, and increased marketing efficiency and effectiveness by becoming more customer centric. How did they do this? By using customer data.
“Also recommended for Sarah…” – Thanks, Netflix.
From improving subtitles to choosing which movies to license, to even creating personalized trailers for their proprietary shows, Netflix creatively uses data capture and analysis to satisfy, retain, and attract customers.
Panorama Education
Panorama Education is an SaaS education technology company that enables schools to improve their climate and culture, which are critical components of a successful school. Schools hire Panorama to create and administer surveys to students, teachers, administrators, and parents to […]
Digital Disease Detection: Can We Predict the Next Ebola Outbreak?
Bitscopic is a startup using advanced big data, machine learning, and analytics to collate data from a variety of sources to predict and track disease outbreaks and biosurveillance for infectious diseases.
Data and Hedge Funds
Hedge funds have always relied on information to gain an edge in investing, but they are increasingly looking for new sources of data to stay one step ahead of the competition. A Boston-based startup called CargoMetrics is taking advantage of […]
“Integrated Commerce” is IN….”Omnichannel” is OUT
Physical retail stores no longer a “black box” for data: how Ralph Lauren and Oak Labs are changing the way retailers gather and use customer data