Britain’s NERC elected to ‘crowd-source’ the name of its new $300mm research vessel. The Public responded with 124,000 votes for “Boaty McBoatface.” As The Atlantic reported, “The people of the Internet had spoken, and they’d spoken like a five-year-old.”
Is crowdsourcing a solution for everything? What could go wrong in equity crowdfunding?
Lay’s potato chips crowd-sources new flavors in an annual contest – but is it more marketing engine than product development innovation?
Boeing is a master of designing aircraft and outsourcing their manufacture. But for its latest creation, the 787, Boeing chose to crowdsource in the design stage, shaving a year off the process. Should Boeing crowdsource its core competency?
In 2013, Athenahealth launched the “More Disruption Please” (MDP) program, a platform that brings together entrepreneurs, investors, clinicians and industry experts to discover new ways to improve healthcare. The MDP Accelerator invests in startups through the MDP program and provides the resources and customer access to help these start-ups scale up and succeed. These start-ups partners with Athenahealth to provide solutions through the Athenahealth Marketplace. Currently the Athenahealth partners provide healthcare solutions in seven major areas, including acquisition and engagement, administrative, billing, care management, efficiency tools, medical records, and provider tools.
Kaggle is a competition platform that leverages crowdsourcing to find solutions for deep learning problems. This blog summarizes how Kaggle managed to create value and its challenge to stay relevant
A democratic crowd-source-enabled news aggregator once valued at $100+ million goes bust. Why?
Flying on an airplane is a highly individualized experience that seems to disregard the value of the opinion of the customer. This post brainstorms some ideas for leveraging the power of the crowd for airlines.
Vine was a microblog in a form of super short clips. The video will run for six seconds and repeated in continuous loop. The company was founded in June 2012 by Dom Hofmann, Rus Yusupov, and Colin Kroll. By limiting […]
GoPro’s attempts to capitalize on User Generated Content has led them through a journey of value creation, to value capture, and then back to value creation again, as it struggles to grow beyond its camera product line.
