Unilever – Crowdsourcing Sustainability
Can Unilever effectively utilize its consumers to reach its lofty sustainability goals?
Can Unilever effectively utilize its consumers to reach its lofty sustainability goals?
Expanding the Brand Manager’s reach through Crowdsourcing
Crowd-sourcing in the food industry? The idea seems preposterous, but a Seattle-based startup is trying to change that. Crowd Cow has created an online platform that allows foodies to purchase various cuts of premium beef with strangers on its website. Customers […]
Kaggle’s recent acquisition by Google casts doubt on the viability of crowd-sourced expertise as a service. What went wrong?
About Quora Quora is a question and answer site, where anyone can sign up for an account and start posting questions or responding to questions posted on the site. The company’s mission is to “share and grow the world’s knowledge.” It […]
How Salesforce utilized the collective wisdom of the crowds to build an innovation engine for itself, its partners and ultimately the user.
Innocentive pioneered the concept of crowdsourcing for R&D especially in the Pharma Industry which is highly dependent on innovating novel ideas. It lent challenge a new meaning through sourcing ideas from a wider auudience.
Yelp has helped create and grow the local business space. Can it remain a market leader in an increasingly specialized space?
Hats should be designed by the crowd.
How Soundcloud brought together the long tail of musicians and a global audience to create a vibrant online community.