Wish – The Platform for the Cost-Conscious Consumer
Wish, the online marketplace for unbranded goods, is currently the top free shopping app for both iOS and Android, helping to support its $8 billion valuation. The app allows users to shop for millions of SKUs in categories such as clothes, jewelry, and electronics, sold at bargain prices. The platform creates value for consumers, suppliers, and itself, but can it defend its position against titans such as Amazon and eBay?