GasBuddy: A Platform for Crowdsourced Gas Price Data
How the largest gas discovery platform in North America utilizes crowdsourced data to drive a sustainable platform business model
Submissions
Homejoy’s Not So Joyous Demise
Homejoy's inability to solve the customer retention problem prevented it from reaching a path to profitability.
Volition: Democratizing Beauty
“Imagined by you. Powered by all.”
Citizen App and the controversy of crowdsourced ‘Citizen Policing’
Citizen is a platform that encourages 'Citizen Policing'. Users near crimes are alerted and prompted to live stream crimes in progress. There has been heated debate about the ethics of the platform despite its rapid growth and major VC backing.
Map Kibera: Empowering Africa’s Biggest Slum with Collective Wisdom
Kibera is the biggest slum in Africa, largely ignored by the government and the public due to its "invisibility". How crowd-sourcing approach changed the lives of people in Kibera, and what were the impacts?
Avocado Oreos? – Crowdsourcing in the CPG World
Crowdsourcing creates value for CPG brands
DonorsChoose.org: building a platform to crowdfund classrooms
DonorsChoose.org is a non-profit crowdfunding website connecting individual donors and teachers / classrooms in need. They successfully built a platform where 75% of gifts are from donors who don’t share ties to those making the request by building trust, transparency, and follow-up into their website.
A Quirky attempt at crowdsourcing inventions
How Quirky’s unusual approach to idea generation left them without the high-quality products necessary to achieve success
Glassdoor: Potentially littered with inaccurate and fabricated information?
Glassdoor, a Yelp of job seekers, is fundamentally changing the way candidates hunt for jobs and companies recruit talent. Glassdoor is not only an aggregator of job openings, as sites such as Indeed and CareerBuilder often are, but it is also a user-generated content site of sorts, providing profiles of businesses based on millions of anonymous reviews and data points from current and former employees.
Crowdsourcing Your Next Chip Flavor: Lay’s “Do Us A Flavor” Campaign
A blog post on the positive and negative aspects of Pepsi’s Do Us A Flavor Campaign. Do the results of crowdsourcing campaigns signal long-term consumer interests or are they just short-term fads?