Mogul is both a community platform and a B2B software company that connects “women to top trending content, including articles, videos, jobs, events, products, and discussions, that are personalized to their interests” and supports companies to hire and diversify talents. Founded in 2014 by Tiffany Pham (MBA 2021) with the goal of bridging the leadership gender gap, today Mogul reaches more than 150 million users in 196 countries.
Its double nature (B2B company and community platform) is one of the most distinctive features of Mogul, pivotal for its value creation and success.
One distinctive characteristic of the platform is its innovative content, not only produced or curated by the Mogul team: users can contribute and express their opinions on specific topics, therefore continuously personalizing the content of the platform on a real-time basis. The platform uses an algorithm that highlights the top trending items to be shared within its community. For instance, Mogul uses the technology to allow women to share real time information, voice their opinion, connect with each other and learn about opportunities.
The strong community of women created by Mogul is constantly scaled by fostering the engagement of users with the trending content as well as between users themselves. In 2019, more than 70% of Mogul users were women, and 40% used the platform to search for job opportunities.
Another feature that increases Mogul’s value is its HR software practice, which allows companies to reach women talent, diversify their workforce and post opportunities in the platform. This is done through the Talent Acquisition Platform, which provide services and software to more than 400 Fortune 1000 companies, including Amazon, IBM, Nike and Intel. The platform also supports companies furloughing their workforce, by designing services aimed at favoring the employees’ transition and exposure to other opportunities.
Next, Mogul has a strong focus towards building a diverse workforce at the highest level. Through the HR software and services Mogul increased the diversity of its partners’ talent pipeline by more than 70% becoming the “best executive search firm for women, minorities and people of color”.
However, diversity need to be enhanced through multiple initiatives. Pham acknowledged that the gender gap in leadership is partly due to the fact that “90% of senior positions are attained through networking, and men constitute 85% of this insider world of senior executives”. With this in mind, Mogul developed Invitation-Only, a subscription network of women senior managers across companies including Walmart, Apple and Dell. With Invitation-Only women are connected with executive job openings, top leaders of industries, networking and mentorship opportunities.
Mogul’s achievements are also built through a strong network of mission-driven managers, partners (such as the Bill and Melinda Gates Foundation and UN Women) and investors.
Not surprising, Mogul is “the top recruiting platform to leverage authentic and innovative engagement, distribution, and sourcing to attract and retain talents”, and as of 2019 it was the fastest growing tech platform for women. Mogul is well positioned to continue scaling its business model while maintaining its sustainability and focus, also considering that much has to be done to bridge the gender leadership gap: as of 2020 women accounted for only 7.4% of leadership positions in Fortune 500 companies.
To conclude, Pham is committed to continue designing innovative initiatives to increase women empowerment as well as increasing the efforts to change corporate culture and tackle unconscious bias. Although the global landscape is ever-changing, Mogul’s future goal is to “continue to be a champion of diversity and support individuals and organizations to grow to their greatest potential”.
 Jagger, Juliette. 2020. “Tiffany Pham, Founder & CEO of Mogul, On Helping Millennials Level Up By Fostering Diversity In The Global Workforce” in Celebrity Access, June 23, 2020. Available at: https://celebrityaccess.com/2020/06/23/interview-tiffany-pham-founder-ceo-of-mogul-on-helping-millennials-level-up-by-fostering-diversity-in-the-global-workforce/
 Harvard Business School. Perspectives – Tiffany Pham, MBA 2012. Available at: https://www.hbs.edu/recruiting/alumni/perspectives/Pages/profile.aspx?n=tpham
 Taub, Alexander. 2014. “MOGUL Is Building A Digital Hub For Women” in Forbes, Dec 18, 2014. Available at: https://www.forbes.com/sites/alextaub/2014/12/18/mogul-is-building-a-digital-hub-for-women/?sh=24ca99842e5f
 Serafeim, George; Rouen, Ethan; Gazzaniga, Sarah. 2020. Redefining Mogul. Harvard Business School.
 Jagger, 2020, cit.
 Beheshti, Naz. 2019. “How Tiffany Pham And Mogul Use Technology And Community To Create More Opportunity For Women” in Forbes, Jul 24, 2019. Available at: https://www.forbes.com/sites/nazbeheshti/2019/07/24/how-tiffany-pham-and-mogul-use-technology-and-community-to-create-more-opportunity-for-women/?sh=6a5a0ecaa364
 Beheshti, 2019, cit.
 Serafeim et al., 2020, cit.
 Ebrahimji, Alisha. 2020. “Female Fortune 500 CEOs reach an all-time high, but it’s still a small percentage” in CNN, May 20, 2020. Available at: https://edition.cnn.com/2020/05/20/us/fortune-500-women-ceos-trnd/index.html
 Jagger, 2020, cit.